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Listen "The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s?"
Episode Synopsis
On BIV Today... Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles. Kirk LaPointe hosts, see more at https://biv.com/.See omnystudio.com/listener for privacy information.
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