In this episode, Eric & Kristyn explore the true magic behind authentic patient testimonials. Learn why real-life experiences are more than just stories—they're game-changers for dental marketing! Gain insights into the importance of documenting a patient's transformation and leveraging the universal power of human emotion in marketing. Discover straightforward techniques for seamlessly incorporating patient testimonials into your marketing strategy while pinpointing the right individuals for authentic testimonials, ensuring mutual advantages.

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