In this episode of Big Thinker Universe, we dive deep into the concept of "raison d'être," or your reason for being. As entrepreneurs and leaders, it's easy to get caught up in the hustle, but have you ever paused to consider what truly drives you? In this video, I explore how you can find the intersection of what you love, what you're good at, what the world needs, and what you can get paid for.

I'll share some powerful tools and insights, including the Japanese concept of Ikigai, the Zone of Genius from Gay Hendricks, and Unique Ability as inspired by Dan Sullivan's "Who Not How." These models can help you discover your higher purpose, whether you're an entrepreneur or not. I'll also introduce a simple AI-powered prompt I use to align my purpose with my business goals.

You'll learn:

➡How to pronounce Ikigai - "ee-key-guy"
➡How to uncover your personal "raison d'être" and live with more intention.
➡The power of the Zone of Genius—where time flies, creativity flows, and you feel fully alive.
➡How I use AI tools to enhance my self-reflection process and create solutions that enrich lives.
➡Why net lives enriched is a more motivating metric than dollars earned.
➡The key steps I'm taking with my Catalyst Crew to reach financial goals while staying true to my purpose.

I hope this episode inspires you to think deeply about your purpose and how you can bring more meaning and innovation to your work. Let me know your thoughts in the comments below, and don't forget to share your insights on finding your own "raison d'être!"


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