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Listen "The Big Small Business Show - Pricing your FMCG product"
Episode Synopsis
You’ve built you brand and now you need to focus on your pricing strategy. Are you going for low quality and low price to distribute to a mass consumer group, or go the opposite way to high quality and high price. Ryan “chef” Lurie from Namyajapan unpacks the strategies of economy, penetration, skimming and premium.
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