The Big Small Business Show - Features & benefits on FMCG product packaging

Big Small Business Show
12/08/2022 9 min
The Big Small Business Show - Features & benefits on FMCG product packaging

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Episode Synopsis

What's the difference between features and benefits displayed on the packaging of your FMCG product? And should you be straightforward or imply something so that the customers can complete the journey themselves? Ryan “chef” Lurie from Namyajapan unpacks.

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