Allan Henry has photographed over 600 major sporting events, including the PGA Tour, NBA, and MLB, and even earned Sports Illustrated’s Photo of the Year. Today though, he’s not just behind the camera. He’s also behind the gear as the Co-Founder of Atlas Packs, a high-performance camera backpack brand trusted by professional photographers and adventurers.In this episode, Allan shares how he and his partner’s frustration with traditional camera bags led them to launch Atlas Packs. We talk about the new Atlas One line, building products with intention, and why community feedback shapes every design decision he makes.Allan also explains why he never shoots just for fun, how he “cheats” using the Sony A9 III, and what truly separates professionals from amateurs. If you’ve ever debated gear versus instinct or wondered what it takes to build a business for photographers, this episode is packed with sharp insights, hard truths, and a few laughs too.Show Notes:Instagram: @atlaspacks YouTube: @atlaspacks Website: Atlas Packs & Atlas OneAtlas Packs Carryology Review Thank you for your support. I started posting on my new YouTube channel and the 1st video got 9,000+ views in its first ten days. So thank you! See you there for Big Photo Hunt learnings, photography tips & tricks and more guest interviews.Some more stuff for you: The Big Photo Hunt is the world's friendliest photography community. Ken Deckinger created a YouTube channel for learnings and tips. And of course, the Big Photo Hunt is on Instagram.

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