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Listen "The 2026 Agency Sales Psychology Playbook (ft. James Guérin)"
Episode Synopsis
He's responsible for 200% growth YoY inside multiple agencies. Currently a Chief Commercial Office and Board Director at Embryo. James Guérin is on the Big Growth Show.
This is THE FIRST time we’ve properly gone deep on the commercial side of agency leadership. And trust me, James delivers the blueprint.
🎙️We unpack:
- A must-do shift moving from founder-led to team-led sales
- Weekly non-negotiables for outbound & relationship building
- The 80/20 psychology rule of commercial success
- What it really takes to win large clients
- Red flags in pitch decks and sales process
Connect with
James Guérin: https://www.linkedin.com/in/james-guerin/
Romans Ivanovs: https://www.linkedin.com/in/rjivanovs/
Brought to you by Big Growth Group
https://www.biggrowthgroup.com
This is THE FIRST time we’ve properly gone deep on the commercial side of agency leadership. And trust me, James delivers the blueprint.
🎙️We unpack:
- A must-do shift moving from founder-led to team-led sales
- Weekly non-negotiables for outbound & relationship building
- The 80/20 psychology rule of commercial success
- What it really takes to win large clients
- Red flags in pitch decks and sales process
Connect with
James Guérin: https://www.linkedin.com/in/james-guerin/
Romans Ivanovs: https://www.linkedin.com/in/rjivanovs/
Brought to you by Big Growth Group
https://www.biggrowthgroup.com
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