In this engaging episode of Below the Fold, Claudius Boller shares his extensive journey from creating his first business during school to holding key positions at Universal Music Group and Spotify. He elaborates on the evolution of audio consumption, highlighting how music streaming and podcasts have transformed the industry. Claudius also discusses the vibrant podcast ecosystem in the MENA region, the technological tools aiding content creators, and strategies for brands to leverage audio for their campaigns. Tune in to gain insights into the future of audio and the endless possibilities it holds.Timestamps:00:00 Introduction and Guest Background00:26 Early Career and Business Ventures01:14 Transition to Dubai and Universal Music Group02:09 Joining Spotify and Expanding Markets03:05 Passion for Audio and Podcasting06:04 The Evolution of Radio and Audio Advertising12:06 Impact of Music Streaming Platforms19:12 Podcast Popularity in the Middle East20:04 Lowering Barriers to Podcast Creation21:04 The Organic Growth of Podcasts22:36 Diverse Podcast Formats and Their Appeal23:50 Podcasts as a Learning Tool24:41 Podcasts and Music: A Symbiotic Relationship26:12 Monetizing Podcasts: New Tools and Strategies29:14 The Role of Brands in Podcasting33:53 Advertising and Targeting in Podcasts41:46 The Future of Podcasting
 Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ver todos los episodios