In this episode of Below the Fold, we welcome Emad Doughan and Ksenia Alekseeva to discuss the importance of cultural relevance in content marketing within the MENA region.  Emad shares his journey and insights on challenges like the lack of local representation in content libraries. The guests delve into how AI is transforming content creation and marketing, while emphasizing the need for human elements and cultural accuracy.  The episode also highlights best practices and successful campaigns in the region, alongside exciting news about Mohtawa's upcoming platform for content creators.Timestamps:00:00 Introduction to the Show and Guests00:10 Emad Duran's Background and Career00:52 Introduction of Xenia and Her Background01:25 Discussion on Content and Cultural Relevance02:53 Challenges in Content Creation and AI's Role07:56 Importance of Cultural Sensitivities in Marketing24:04 Best Practices in Content Marketing29:03 AI in Content Creation and Marketing39:24 Conclusion and Future Prospects 
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