In this episode of Behind the Franchise, host Paul Ehlinger sits down with Fred Hassen and Alfredo Rivera, the powerhouse duo behind Sit Means Sit, one of the largest dog training franchises in North America. From Fred’s unexpected entry into the dog world at age 40 to building a 170+ location business, they share an unfiltered look at the grit, growth, and guiding principles that built their empire.Discover how integrity, authenticity, and a passion for dogs transformed a van-based hustle into a national brand. If you're interested in franchising, entrepreneurship, or just love a good underdog story (literally), this episode is packed with wisdom.Topics include:The origins of Sit Means Sit & their unique training philosophyWhy not having a background in dog training was a strengthScaling with integrity and no business planHow video marketing set them apart earlyLessons from top-performing franchiseesWhether you’re a dog lover, aspiring franchisee, or just love inspiring business journeys—this episode is for you.#BehindTheFranchise #SitMeansSit #DogTrainingBusiness #FranchiseSuccess #TalkIsCheap #EntrepreneurJourney #FranchiseGrowth #StartupStory #BusinessWithIntegrity #DogTrainerLife #RagsToRiches #VideoMarketing #FranchisePodcast #FoundersStory #PassionToProfit

Ver todos los episodios