In this Baltic Brand Talks episode, Kristiāna Valbe-Uzrauga Head of Marketing & Group Brand Lead at Balcia joins conversation with brand strategist Lelde Dālmane. This is was a true Baltic Brand Talks since Balcia is a brand that covers all three Baltic countries and beyond. Balcia is true challenger brand in the purest form. In 2023 Balcia was the bravest insurance brand according to Brand Capital data and bravery is something was talked a lot about - in a personal sense and in a brand context. Conversation also touched on the mazes of the insurance category and both needs and ways to be ahead of other brands.

Fun fact: Balcia is the main partner of the upcoming Baltic Brand Forum. Grab your tickets: https://balticbrands.eu/en

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