It’s hard to imagine a film as treasured as 1996’s “Swingers” actually failing at the box office. But it happened. Only a shrewd marketing push by Buena Vista Home Video gave the movie a second life, and in short order it became a highly-quotable cult classic. It also catapulted the careers of Jon Favreau, Vince Vaughn and director Doug Liman. Ad tech executive Jason Zollan, the guy behind the guy behind the guy, joins Dennis to discuss why this superb indie comedy defied the odds. We’re all growns up! Hosted on Acast. See acast.com/privacy for more information.

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