Avram and Rachel took a deep dive into their podcast strategy, increasing their publishing frequency and reassessing how they measure success. So, what did they learn? In this episode of Babies and Business, they share the results of their six-month experiment, from tracking listenership trends to shifting focus toward high-impact content. If you’re a business owner, creator, or podcaster, this episode offers insights on making small but meaningful changes to support long-term growth.Tune in now to hear what worked, what didn’t, and what’s next for Babies and Business!

Show Notes:

Key Highlights from this Episode:

Why Avram and Rachel changed their publishing schedule and what they learned from increasing their episode frequencyThe key podcast metrics they originally tracked and why they decided to focus on different data pointsHow they’re using blog content to grow the podcast and why it’s been more effective than social mediaThe ways Babies and Business has helped them connect with listeners and build relationshipsHow they realized total downloads weren’t the best measure of success and what they track insteadWhy unique listens give them a better picture of real audience engagement and how it impacts their strategyHow SEO is helping them bring in new listeners without relying on traditional marketingHow their growing team has made podcast production easier and more sustainableThe surprising impact of in-person events and how meeting listeners has shaped their approachHow they’re balancing podcasting, business, and family without burning outWhat’s next for Babies and Business in 2025 and the changes they’re most excited about

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