The Power Of Employee Advocacy At IBM

B2B Social Growth: Presented By Tribal Impact
27/09/2023 47 min
The Power Of Employee Advocacy At IBM

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Episode Synopsis

76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering:What does employee advocacy mean for IBM?IBM's three-tiered approach for identifying and supporting advocates.Tips for launching and scaling a sustainable employee advocacy program.

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