Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena

B2B Social Growth: Presented By Tribal Impact
05/04/2023 35 min
Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena

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Episode Synopsis

Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022). In today's world, having your senior leadership active and showing up on social media is essential. Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering:Helping leaders become more digitally savvyEngaging Gen Z and Millennial employeesOvercoming objections to being active onlineThe connection to talent attraction

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