How to Stand Out From the Crowd“The small business viking, Roy Osing, discusses what business owners can do to thrive. His book series, Be Different or Be Dead, shines a light on the biggest challenge companies of all sizes are facing. With a billion businesses to choose from, how does a company differentiate themselves in the market? Roy says it can be done by making one simple statement, he calls it ‘The ONLY Statement’. He encourages companies to think about what they’re truly “ONLY” at, what’s unique about them. He says if you can’t figure that out, your business is as good as dead. Every company should be able to fill in the blank of: “We are the ONLY ones who…”. That statement will definitively tell people why they should do business with you over another company. However, don’t feel like your work is done once you’ve figured that out. The world is always changing, and so your ONLY Statement will have to be able to shift along the way.” — Luigi & Matt, Hosts, The Liquid Lunch Project PodcastWhat You’ll Learn in This Episode:▪️The biggest challenge that businesses are facing.▪️What 3 questions every business owner should be asking.▪️How to develop an executable game plan.▪️What it means to be truly innovative.

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