ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Breakaway From Boring"
Episode Synopsis
Straight Talk For Small Business.Break Away From Boring! Be Audacious. What you’ll find in this amazing episode:▪️The story behind BE DiFFERENT or be dead.▪️Why breaking away from tradition is key to business survival.▪️Finding A true competitive advantage.▪️Knowing what makes us unique with The ONLY Statement.▪️What are CLAPTRAP expressions and why we should never use them.▪️Marketing needs to focus on what customers CRAVE, not on what they need.▪️Audacious Leadership.▪️Throwing away benchmarking and copying.— Salim Omar, Host, The CPA Marketing Genius Podcast
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