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Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2

Attribution Nation
28/07/2024 58 min Temporada 3 Episodio 2
Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2

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Episode Synopsis

More episodes of the podcast Attribution Nation

Reed Hansen on Making Attribution Work in Big Tech, Higher Ed, and Small Business 12/11/2025
Creativity with Rigor: Bruno Bertini on B2B, Measurement, and the "Power of You" 29/10/2025
From Meetings to Movement: Kimberly Storin on Brand, Attribution, and Zoomtopia 15/10/2025
Why Attribution is Broken and What to Do Instead 01/10/2025
Outcome-Driven at Hyperscale: Ed Breault on AI Agents, OKRs, and Expansion 17/09/2025
Unlocking Marketing Success with Data Insights that WORK 03/09/2025
Navigating Partner-Led Marketing 20/08/2025
Forecasts and Funnels: Catherine Gutierrez on Proving Marketing's Value 06/08/2025
Embracing AI and The Future of Marketing with Megan Lueders 23/07/2025
Engineering to Marketing: Jayashree Rajan on Data-Driven Marketing Strategies 09/07/2025
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