On this 196th episode of my Monday Morning Pep Talk, we will take our first dive into Section 3, "The Cabin" of Take Flight V4.0 by discussing the basics of database and relationship management which is the overall topic of this section. The distinct line between having a real estate hobby and a real estate business is whether or not you have a database that stores all of the required information for each of your clients/contacts. A database, in technical terms, is called a CRM. (Customer Relationship Management). The industry definition: a customer relationship management (CRM) solution helps you find new customers, win their business, and keep them happy by organizing customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster. The last 4 words of that definition is "grow your business faster". Key word: business. No mention of a hobby.

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