Today we talk with Donna Li, a digital marketing veteran, who was part of the team that launched Alimama, the digital advertisement division of Alibaba, which is also the largest player by revenue in the digital advertising space in China. Show Notes:02:06 Introducing Donna Li03:25 How did you get started in digital marketing in China06:06 Digital marketing in China at around 201010:15 Transition from Yahoo to Alibaba13:12 Advertising: Taobao’s monetization model18:26 Alimama: Cash Cow for Alibaba22:15 Is Amazon following a similar playbook?25:50 New inventor: Bytedance29:55 Advertisement as a business model for early-stage startups34:10 Build digital measurement currency at Nielsen35:42 Challenges for startupsMany thanks to our guest Donna Li; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!Follow us on LinkedIn: www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]

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