ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "++ episode 141: let’s talk brand trips (and what we’re getting wrong)"
Episode Synopsis
Over the past few years, brand trips have started to feel like copy-and-paste experiences—and honestly, we've lost sight of why they existed in the first place. In this episode, I’m sharing my hot take and insights from over a decade in the industry, including years on the brand and PR side. Spoiler: we’re losing the plot. It’s time to rethink the strategy, or risk wasting both time and money.
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