When your business is interwoven with the supply chain, you have the unenviable task of explaining to customers why something costs more today than it did yesterday. While you can't do much about the costs themselves, there are ways to address changes with your customers that can help keep and grow your business. Highlights The importance of identifying cost-saving benefits of using your products - and how not using your products will cost more in the long run What's relevant and what isn't when explaining cost increases Breaking down rumors and calming panic Helping your client value-engineer their product Being empathetic goes a long way Episode Resources Connect with Brian and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/  

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