In this episode, ArtForm experts explore how marketers can harness AI’s potential without losing the human touch. From deepfake influencers to data bias, they unpack the complex relationship between creativity, responsibility, and trust in the age of AI.The team shares firsthand insights from building ArtForm’s own AI policies and readiness frameworks, covering what every organization should do before rolling out new tools. They discuss how to spot “AI washing,” why authenticity still drives real results, and how responsible governance keeps creativity ethical and scalable.Whether you’re leading an enterprise marketing team or just integrating AI into your daily workflow, this episode offers a practical blueprint for ethical, human-centered AI adoption in 2026. From ChatGPT to ChatGPT Agents (blog)Sign up for ArtForm’s newsletterRequest an AI Readiness Workshop or Policy ConsultationChapters / Descriptions00:00 – Introduction & ContextThe team introduces the topic of AI ethics and why transparency and responsibility matter now more than ever.02:30 – Creativity vs. ConformityCharlie shares how AI tools are reshaping creativity—and why unchecked automation can lead to shallow or manipulative content.07:00 – AI Policies & Enterprise ReadinessWhy most large organizations still lack AI policies, and how ArtForm helps clients build their own ethical frameworks.11:00 – The Risk of AI WashingExploring examples of misleading AI marketing (like the “Willy Wonka” event) and why brand trust depends on disclosure.13:20 – Authenticity Through Better PromptsHow prompt engineering and human expertise prevent generic, copy-paste outputs—and what true innovation looks like.20:50 – Bias, Data, and PrivacyExamining bias in AI datasets, privacy risks, and how marketers can balance personalization with consumer protection.30:00 – Governance and RegulationGlobal updates on AI governance and why companies shouldn’t wait for legislation to define their ethical standards.35:40 – The Future of Human CreativityHow AI can act as a partner—not a replacement—for creative professionals, and how to use it to amplify originality.40:15 – Takeaways & Call to ActionBuilding AI readiness now to protect creativity, trust, and human insight in marketing.Learn more on our website For more marketing tips, join our monthly newsletter! Follow us on LinkedIn

Ver todos los episodios