When you think about design, data probably isn’t the first thing that comes to mind. Yet, that’s exactly what you should be thinking about according to Bobby Fijan of Form Developers. Data, especially on the local level, offers invaluable insight into what people really want in a floor plan and what they’ll spend money on. That’s why you should seek out data early on as you begin a new project. Just keep in mind that it’s not the only important factor. Interview TakeawaysConsider the tenant experienceListen to the dataBe the expertSpeak the developer’s languageLet the city guide your designProve your expertiseShare online if you won’t in real life Measure to improveBe humbleRead the codeStart off product-orientedMake the inside countShow LinksConnect with Bobby Fijan on LinkedIn or TwitterCheck out Form Developers Connect with George Valdes on LinkedIn or TwitterConnect with Chris Morgan on LinkedIn Check out MonographFollow Monograph on LinkedIn or InstagramListen and about Monograph 

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