Company: TrackableMedOwners: Zed WilliamsonYear Started: 2011Employees: 26-50 What if your agency could drive patient action using neuroscience instead of flashy ads? In this episode, Zed Williamson, founder of TrackableMed, shares how understanding human behavior helped him grow a thriving medical marketing agency. Discover how his strategic approach redefines what it means to create meaningful, results-driven campaigns.Key TakeawaysWhy most medical marketing fails and how neuroscience changes everythingThe patient communication mistake that’s costing practices real revenueHow agency owners can use behavior science to improve both messaging and internal cultureThe overlooked power of acknowledging resistance in sales and advertisingWhy being willing to “fall out of love with your own ideas” drives better resultsWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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