Company: Witmer GroupOwners: Kristina WitmerYear Started: 2010Employees: 11-25 What happens when your agency’s growth is quietly being held back by the very clients you're trying to serve? In this episode, Kristina Witmer, founder of Witmer Group, shares how redefining client relationships and rebuilding after a failed partnership led to lasting agency success.Key TakeawaysWhy client fit is more important than client sizeThe biggest lesson Kristina learned from a business breakupHow retainer-based work helped stabilize and scale her agencyThe risks of letting clients dictate strategy

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