Company: The Sway EffectOwners: Jennifer RisiYear Started: 2019Employees: 11-25 What happens when a values-driven PR veteran leaves a global agency to start from scratch and then beats that very agency in a major pitch? In this episode, Jennifer Risi, Founder of The Sway Effect, shares how she built a purpose-led agency with DEI at the core and landed Fortune 200 clients in her first year. You'll hear how instincts, relationships, and bold standards can shape lasting success.Key TakeawaysWhy starting with purpose, not profit, can lead to stronger growthThe surprising pitch strategy that helped a startup agency beat global giantsHow to build a team culture that thrives in a hybrid environmentWhat happens when you say “no” to misaligned clients (and why it matters)Why inclusive teams consistently produce better, more profitable work

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