Company: Zelen CommunicationsOwners: Terry ZelenYear Started: 2005Employees: 11 – 25What do marine biology, Macintosh computers, and Outback Steakhouse have in common? Terry Zelen. In this episode, Terry shares how he built a 35-year agency by embracing change, betting on relationships, and staying ahead of marketing tech trends. You’ll learn what it takes to survive and thrive through economic downturns, client loss, and evolving platforms.Key TakeawaysThe danger of over-relying on one major client (and how to protect your agency)Why teaching yourself tech early can shape your agency’s futureHow to spot untapped talent and turn them into top performersThe mindset shift that helped Zelen Communications grow post-2008Why deep service knowledge matters, even for agency ownersWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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