Company: PCF InternationalOwners: Ginger PetersonYear Started: 1996Employees: 11-25 What happens when an old-school agency leader outlasts the digital revolution? In this episode, Ginger Peterson shares her 28-year journey at the helm of PCF International, from fax machines and TV spots to interactive campaigns and international clients. You’ll hear how she navigated outdated partnerships, embraced change, and built a loyal team that stuck with her for decades.Key TakeawaysWhy she’ll never have a business partner again How a slow digital transition nearly broke the agency  and what finally forced the shiftThe 3 rules that kept her agency profitable and sane (even in the chaos)How she built a team with 20-year loyalty  without micromanagingThe one weekly ritual that holds her team accountable and alignedWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

Ver todos los episodios