Company: Citizen AdvertisingOwners: C.J. Ogle and Brent MatthewsYear Started: 2008Employees: 1-10 What happens when two lifelong friends and former musicians stumble into the world of marketing? In this episode, CJ Ogle and Brent Matthews of Citizen Advertising share how an in-house project turned into a full-service agency. Their story is packed with lessons on slow growth, intentional culture, and serving small businesses with big impact.Inside This Episode:The hiring gamble that almost backfired (and what saved it)Why a long runway might be your agency’s biggest advantageHow Citizen Advertising keeps its team culture strong without micromanagementWhy working with small businesses brings outsized rewardsThe surprising role their former boss played in helping them grow

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