Company: Madison/Miles MediaOwners: Mario MedinaYear Started: 2010Employees: 11-25 What does a touring musician know about content strategy? Turns out, a lot. In this episode, Mario Medina, co-founder of Madison/Miles Media, shares how lessons from his rockstar days helped him build a thriving agency, navigate a 13-year partnership, and sharpen focus in a noisy market. You’ll hear how he scaled through challenges, clarified positioning, and stayed profitable without selling out.Key TakeawaysWhy calling yourself a “content marketing agency” might be turning clients awayHow to balance creative freedom with business discipline in partnershipsA real-world example of growing from print to full digital service offeringsThe turning point that helped Mario finally embrace positioning and scaleHow internal culture (and dad jokes) can become your agency’s secret weaponWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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