Company: Upswept CreativeGuests: Sarah GiffrowYear Started: 2011Employees: 1-10What if staying un-niched was your more niche than you think? In this episode, Sarah Giffrow of Upswept Creative shares why she chose variety over specialization, and how it’s helped her build a values-driven agency that aligns with who she is. From helping mission-focused clients to overcoming the challenge of marketing her own business, Sarah offers honest insights agency owners can relate to.Key TakeawaysHow there are many forms to niching, including just being your authentic selfHow to align your marketing voice with your values (without turning off ideal clients)A practical way to carve out time for your agency’s own brand workWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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