Company: MDRGOwners: Sondra BrownYear Started: 1994Employees: 11-25 (Intermediate)Sondra Brown built a successful market research consultancy serving clients like Microsoft and Smoothie King but her biggest leadership breakthrough came from a simple cultural misstep. In this episode, she shares how behavioral economics, scaling a team, and a six-figure leap of faith shaped the MDRG journey.Inside this episode:The small mistake that completely changed her leadership styleWhy insights matter more than data (and how her team delivers them)The emotional weight of hiring your first team memberHow the right strategic program helped her stop “winging it” and start scalingWhy most entrepreneurs wait too long to build culture intentionallyWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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