This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.Topics revolved around strategies for small business growth, including:
understanding and controlling how your company is perceived in the market
using data to assess market demand for what you do
differentiating and carving out a niche
focusing your limited resources for the best ROI
reevaluating annually to determine if you need to pivot to grow
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