Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for the American Cattlemen Media group and he its down with Zac Deeds co-founder of Muddy Creek Tags out of Hazard, Nebraska. Zac, who comes from an IT background, and his wife Ann, with roots in cattle ranching, developed their tag business during the challenging early days of the COVID-19 pandemic. 
The company's inception began with a casual conversation around a family table, where Zac and his in-laws jokingly discussed creating their own cattle tags. What started as a lighthearted discussion quickly transformed into a serious entrepreneurial venture. They spent months researching the industry, talking to producers, and understanding the frustrations surrounding existing tag options.
Driven by a passion for agriculture and problem-solving, Zac and Ann meticulously developed their tags, focusing on durability, readability, and customization. They faced numerous challenges in manufacturing, particularly in an industry where manufacturers are notoriously secretive about their trade secrets. By building relationships with experts and conducting extensive trials across different regions, they refined their product to meet diverse agricultural needs.
Muddy Creek Tags distinguishes itself through high retention rates, customizable designs, and a personal approach that prioritizes individual producer requirements. Zac emphasized the importance of efficiency for farmers, understanding that retagging cattle wastes valuable time and creates unnecessary stress.
In an exciting revelation during the podcast, Zac announced the upcoming launch of one-piece tags for both cow-calf and feedlot operators in early 2026.
The conversation highlighted the challenges facing the cattle industry, including herd downsizing and economic pressures, while also celebrating the innovative spirit of agricultural entrepreneurs like Zac Deeds, who are dedicated to solving real-world problems for farmers and ranchers.
For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.
American Cattlemen Podcast is Sponsored By:
DMTC Consulting
Rawhide Portable Corrals
Udder Tech, Inc.
Central Life Sciences

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