The guest on today's episode is Eric Stopper. He is a jiujitsu practitioner, professional podcaster, Youtuber, and Amazon entrepreneur who has worked with over 2000 brands in his career. He recently founded Profitibull, a lead generation company that caters to organizations with high lifetime value customers like HRT and fertility clinics, accident and injury Lawyers, CEO coaches, and more. In today’s episode, he discusses Conducting Due Diligence on Seller Profitability.Takeaways:The unified transaction report is the most significant source for creating a P&L report.The unified transaction report tells us the order, Refunds, Promotional values, all the fees, and advertising cost per sale.P&L tells us the most important thing, which is the profit margin.The sponsored display can increase sales.Facebook, Email, and YouTube marketing are great ways to increase sales.Quote of the Show:How much can I increase this asset? Most sellers are not doing Google, Facebook or Email advertising. It is a complete blind spot for Amazon sellers.Links:Personal – LinkedIn: https://www.linkedin.com/in/eric-stopper-7298a9b3/Personal – YouTube: https://www.youtube.com/channel/UCQEG9WNn7a5iLeOx-oh2bIg/videosAO2 Management – Website: https://www.ao2management.com/ProfitBull - Website: https://www.profitibull.com/ Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioSpotifyGoogle PodcastAmazon MusicStitcherYoutubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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