The guest on today's episode is Anton Herman. He co-founded a SaaS startup company: SPACEGOATS simplifies global expansion for your E-Commerce business – as the CMO of the company he’s currently overseeing the Marketing and Sales department. In today’s episode, he discusses business models for expansion into European marketplaces.Takeaways:The most important thing that brands need to know before expanding into European marketplaces is compliance.The easiest way to enter the European market is through a distributor.You have to add the cost of VAT to the item price.In Germany, the minimum VAT is 19%.Amazon applies their fees on the gross price when selling in Europe and this will make the amazon fees higher.Quote of the Show:We have a regulation in Europe and U.K that every product that is sold on the European Marketplace needs to have a company liable for the product sitting in this region. Links:Personal – Linkedin: https://www.linkedin.com/in/anton-hermann-a13b82133/SpaceGoats – Website: https://spacegoats.io/SpaceGoats – Linkedin: https://www.linkedin.com/company/18888675/SpaceGoats –  Youtube: https://www.youtube.com/channel/UCe5T55BDs9ZiPhZWSVswlMg/SpaceGoats – Facebook: https://www.facebook.com/spacegoats.io/SpaceGoats – Instagram: https://www.instagram.com/spacegoats_io/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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