Craig Siegel was The Walking Dead. Thirteen years on Wall Street. Making good money but the lights were on and nobody was home. Depleted at the end of every day. Not tired from a job well done. Depleted from being completely out of alignment. Then he started running marathons. Those miles became his connection time. Tapping into divine inspiration without caring about anything else. The pandemic hit and Craig shut his office for two weeks. Used that time to get quiet and reassess. Realized his obsession with personal development wasn't just passion. It was assignment. Built a ten-lane highway strategy. Coaching. Speaking. TED talk. Podcast. Book deal. Started with zero following. Zero connections. Here's what gripped me. Craig said going back to his old life equated to death. Not metaphorically. He actually associated death with choosing to return to Wall Street. He went back one day after starting CLS. Came home and said never again. Burned the ships. All in or die trying. The difference between pressure and stress became clear. Pressure is a flashlight showing massive growth on the other side. Stress means you're in the wrong arena. Out of alignment. Soul contracting. When you feel drained depleted tired in that deep way it's your signal to reassess everything. The transformation included his entire identity. Got engaged to his soulmate. Got a new puppy. Everything reinvented. Before that he wasn't even himself. Created a persona based on nothing. When he reinvented he gave himself permission to be less than perfect. Journey back to actual him. People would gravitate or they wouldn't. He could live with that. The money story is crucial. Craig makes more now than he ever made on Wall Street. Difference is it's a byproduct and energetic exchange. You can have purpose and love what you're doing while unapologetically doing business too. Most people think what made them successful was the arena not themselves. Wrong. You make everything successful. Those characteristics transfer. The Reinvention Formula released last August. Wall Street Journal and USA Today bestseller. Fifteen years of personal development condensed. First step is getting clarity. Realizing you're not in alignment. Understanding you have a choice. This is your movie. You're the main character. If you don't like the plot the pen is in your hands to rewrite the next scene.We Meet: Craig Siegel, Global Keynote SpeakerConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Craig: https://www.instagram.com/craigsiegel_cls/Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Craig:  Craig Siegel, Wall Street Journal and USA Today Best-Selling Author of 'The Reinvention Formula,' is a global keynote speaker, coach, TEDx speaker, and host of The CLS Experience podcast. Endorsed by luminaries like Jim Kwik and Ed Mylett, Craig, a 7-time marathoner, left his Wall Street job during the pandemic to pursue his true purpose. His mastery, energy, and inspirational impact have made CLS one of the most engaging communities globally. Craig focuses on removing limiting beliefs, fostering positive mindsets in both business and personal realms, and encouraging a wholehearted commitment to one's true purpose. He believes the riskiest thing we can do is to play it safe.

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