Now, more than ever, differentiation is top-of-mind for businesses who are investing heavily in attracting and retaining employees. In this episode, I am joined by John Dodds, a brand and marketing strategist and founder of The Sharp End, LLC. Having worked with multinational companies on marketing and communication strategies, John is passionate about taking an authentic approach to building and communicating your brand story. In our discussion, John shares why he dubs this point in time "The Great Realization" and how companies can use their unique story to attract and retain employees.In this episode we explore:Defining your reputation as a brand and what makes you specialCreating a truthful narrative around the promise you make to clients, employees, and your communityUnearthing the uniqueness of your brand and how that feeds employee retentionAcknowledging that "The Great Resignation" is a reaction and how companies should be digging in to understanding what makes them specialEmbracing the intangible values in your company and workforceGrounding your brand in simple storytelling and embracing your heritage and legacy storyWriting meaningful content grounded in a true understanding of your productIf employee retention is a top concern as a manager or business owner, this episode is for you.Resources mentioned in this episode:The Boat That Rocked - popular movie made about the Pirate Radio movementDark Angels Writing Group - weekly writing community hosted by John SimmonsWe Me Them and It by SimmonsDoodlin' on WDIY - evening jazz program hosted by John DoddsConnect with Dennis on LinkedIn or email [email protected]. To learn more about Dennis and his team, visit www.mortonbrownfw.com.

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