We illustrate 5 life insurance myths and why your clients may believe them. Learn how to counter these objections so your clients can better understand the life product and you can make the sale!
 
Read the text version
 
Contact the Agent Survival Guide Podcast! Email us [email protected] or call 1-717-562-7211 and leave a voicemail.
 
Resources:
4 Tips for Making a Better Insurance Sales Pitch
A Quick Guide to Understanding Universal Life Insurance
How to Make the Most of Life Insurance Awareness Month
Identifying Ideal Clients for Universal Life Products
Register with Ritter Insurance Marketing
What to Do If Your Clients Can No Longer Afford Their Permanent Life Insurance Premiums
When to Recommend Life Insurance Based on Its Tax Advantages
 
References:
“2024 Life Insurance Fact Sheet.” LIMRA.Com, LIMRA, www.limra.com/siteassets/newsroom/fact-tank/fact-sheets/2024-life-insurance-fact-sheet.pdf. Accessed 8 Sept. 2025.
“2025 Facts About Life Insurance.” LIMRA.Com, LIMRA, www.limra.com/siteassets/newsroom/liam/2025/2025_facts_about_life_insurance.pdf. Accessed 8 Sept. 2025.
“Ensuring a Protected Tomorrow with Life Insurance.” LIMRA.Com, LIMRA, www.limra.com/en/research/research-abstracts-public/2025/2025-insurance-barometer-study/ensuring-a-protected-tomorrow-with-life-insurance-partial-infographic/. Accessed 8 Sept. 2025.
“Modernizing Life Insurance.” LIMRA.Com, LIMRA, www.limra.com/en/research/research-abstracts-public/2024/2024-insurance-barometer-study/. Accessed 8 Sept. 2025.
“The Diner Dispatch: 2023 American Dining Habits.” Usfoods.Com, US Foods, www.usfoods.com/our-services/business-trends/american-dining-out-habits-2023.html. Accessed 8 Sept. 2025.
“The Diner Dispatch: 2024 American Dining Habits.” Usfoods.Com, US Foods, www.usfoods.com/our-services/business-trends/american-dining-out-habits-2024.html. Accessed 8 Sept. 2025.
Wood, Stephen, and Maggie Leyes. “2025 Insurance Barometer Study.” LIMRA.Com, LIMRA, 25 June 2025, www.limra.com/en/research/research-abstracts-public/2025/2025-insurance-barometer-study/.
 
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