Are you still manually juggling leads and follow-ups? Learn how automation can take the grind out of your real estate business and free you up to focus on what really matters—closing deals and building relationships.In this episode, Herb and Jenn dive into the game-changing world of real estate automation. From Zapier to Follow Up Boss, Homebot, and AI-powered tools like Real Scout, they reveal the systems that streamline client communication, improve lead tracking, and supercharge productivity.Herb shares his journey from basic automation to building his own tool (“st”) that syncs data, tags leads, and prioritizes follow-ups—ensuring no lead falls through the cracks. Jenn adds insights on database hygiene, personalized touches like birthday alerts, and how automations can reignite past client relationships.

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