Agencies sometimes find themselves mired in micromanagement, worried about the wrong things, or presenting ill-considered solutions to clients. Much of this can be avoided by asking "So What?" more often. In this episode, Chip and Gini discuss the importance of that one question and how it can lead to more effective decision-making for agency owners. They highlight the need to challenge assumptions, manage time wisely, and empower team members to think critically. Through practical examples, they explain how this simple question can uncover inefficiencies and drive better outcomes in client interactions and internal processes. The discussion also covers the benefits of asking team members for their input to foster growth and confidence.

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