Don't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road. In this episode, Chip and Gini discuss the importance of being open and honest about work expectations at your agency, including hours, tasks, and working conditions. They emphasize the need for clear communication during the hiring process to ensure the best fit between you and your employees. None of this gives you license to abuse your team members, but it is better to acknowledge things that new employees may not like before you bring them on board and have a much bigger problem to solve.

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