In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. They stress the importance of planning during Q4 and consistently gathering ideas throughout the year, whether digitally or using methods like post-it notes. They highlight the common mistake of agencies relying solely on referrals or word-of-mouth without proactive strategies.   The hosts also emphasize the need for business owners to define their personal and business goals before crafting a detailed strategy to grow, warning against simply emulating others without considering personal business objectives. They touch on diversifying revenue streams and advise focusing on mastering one business development approach well before expanding to other approaches. The importance of involving team members and contractors in the planning process is highlighted to ensure a holistic and informed strategy.

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