In this episode, Chip and Gini highlight the challenges and potential pitfalls of over-relying on AI for content creation in PR and marketing.   They discuss instances of AI-generated content gone wrong, such as the fake book list published by the Chicago Sun-Times and poorly crafted AI-generated pitches. The hosts emphasize the importance of human oversight, individuality, and storytelling in maintaining quality and building relationships with the audience. They also delve into Google's EEAT guidelines and how PR professionals can leverage their expertise to stand out in search rankings.   Finally, they discuss practical ways to efficiently use AI while ensuring the content remains authentic and relatable.

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