In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.   The conversation highlights the risks of relying solely on social media platforms, which can change or disappear. They also advise agency owners to publish thought leadership content to differentiate themselves and align with their values, despite potential fear of alienating prospects.   Lastly, they stress the importance of owning one's content and not just focusing on the size of the email list, but rather the quality of engagement and relevance to the audience.

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