What if every business transaction could make the world a little better? Masami Sato's global giving initiative B1G1 has transformed this question from wishful thinking into practical reality for thousands of businesses worldwide.This conversation reveals how the simplest actions—a cup of coffee purchased, a book read, a service delivered—can be directly linked to meaningful impacts like providing clean water, planting trees, or funding education. With over 374 million impacts created in 18 years, B1G1's success demonstrates the extraordinary power of small, consistent actions multiplied across a community of purpose-driven businesses.In our limited time on this planet, Masami reminds us that incorporating meaning and positive impact into our daily work isn't just good for the world—it creates a more fulfilling business experience for entrepreneurs, teams, and customers alike. Welcome to the Agency for Change podcast.Connect with Masami and B1G1 at: ·       Website – https://b1g1.com/·       LinkedIn – https://www.linkedin.com/in/masamisato/

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