In this episode we talked with Nikole Rose, Managing Partner at Gravity Global (the most awarded B2B agency in the world, 500+ strong), about her journey going from starting an agency to selling it just over a year ago.Nikole shares the key breakthrough moments that allowed her agency Mojo Media Labs to scale and successfully exit, including:🍏 Making the courageous decision to go all in on inbound marketing in 2012 despite it being unproven at the time🍏 Being the first agency partner for Terminus and betting big on ABM very early🍏 Taking risks with culture like open book management and ROWE (Results Only Work Environment)🍏 Making acquisitions of other agencies to accelerate growth🍏 Working with ZenPilot to become more process-driven using ClickUp 🙌🍏 And more!Nikole shares experience-based tips on change management; M&A conversations; evaluating tools and platforms; and the mindset required to make courageous decisions that break you out of your comfort zone.👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilot📣 Shotouts and mentions:👨‍🏫 People to follow:Mike Rose (Nicole's husband and business partner)Sangram Vajre (Co-Founder of Terminus)🛠 Tools:HubSpotTerminusClickUp💬 Other mentions:Digital Mastermind Group - community for digital agency owners

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