WARC's newly released whitepaper, in conjunction with TikTok, examines the value of short-form video in supercharging the marketing funnel. Kris Boger and Thiago Correa discuss how brands can maximise impact across the funnel by leveraging TikTok's unique format. Learn about the strategies for driving attention, retention, and conversion on TikTok, and how to effectively integrate short-form video into your marketing strategy.Speakers:Kris Boger, General Manager, Global Business Solutions, UK, TikTokThiago Correa, Head of Media, PerformicsTake Aways:Value of short-form video in marketing.Strategies for leveraging TikTok's format.Driving impact across the marketing funnel.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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