Discover the strategic rebranding of Tether, the world’s largest stablecoin, as it expands into broader digital infrastructure categories. Learn how Siegel+Gale repositioned Tether to align with its evolving brand identity, highlighting the challenges and successes of this significant transformation. This session provides a deep dive into the principles of effective rebranding, offering insights and strategies that can be applied to any brand looking to redefine its place in the market.Speakers:Patrick Kamoff, Senior Strategy Director, Siegel+GaleNicholas Jenkins-Smith, Design Director, Siegel+GaleTakeaways:The strategy behind Tether's rebranding.Insights into the challenges and successes of repositioning a major digital brand.Future directions for Tether and stablecoins.--------------------Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.Join the conversation on social media:Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.IG: @advertisingweekFB: @advertisingweekLinkedIn: Advertising WeekFor more resources and exclusive content, visit our website at Advertising Week Europe.Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights. Copyright 2024 Advertising Week Europe

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